Cripple Productions
Brand Guidelines
Brand Identity: V1.0
Last Updated: April 2023
Intro
Anti-ableist stories from the disabled community. Cripple Productions is about pushing the industry forward. Taking up space that is usually occupied by a select few. Voices to be heard not hidden. We’re also here to create space for stories, for voices, for people.
Logo
Our logo represents who we are and what we do, and should be used on every main communication from Cripple Productions. Our logo introduces the idea of standing up and standing out, we are a voice to be heard and noticed.
It is important to retain as much clear space around our logo as possible. This helps to create clarity and improves legibility and attribution. As a minimum, clear space should be determined by the width of the 'I' in "CRIPPLE". Minimum size should be determined by legibility on a per application basis. Use the following as a guide:
Minimum size:
Digital: 50px tall
Print: 5mm tall
Logo
Our logo can be used in any of the brand colors. It can also be used in black or white when color is not an option.
Brandmark
The CP brandmark is an essential part of the logo suite. It can be used as an identifier when the full wordmark isn't needed. It's a flexible element that can adapt to different situations.
Brandmark, colors
The CP mark looks great in most color pairings. Use any of the color pairings provided or use the brand palette to explore different options to suit a given application. The CP mark should always be shown with the black outline in order to provide contrast with background elements and colors.
Logo flex
We're not precious about our logo. We're happy to push and flex our wordmark and brandmark to create new brand assets. These should never replace the main logo but rather be used for extra collateral, merch etc.
Typefaces
Our typefaces are NaN Holo and GT America. NaN Holo is a bold a strong display face and GT America is used for bold sub-headings and legible body copy.
Purchase type at the links below:
As a minimum we suggest purchasing:
NaN Holo Compressed Bold
GT America Expanded Black
GT America Regular
GT America Mono Regular
Type styles
To be used as a baseline guide —
Headings:
NaN Holo - Compressed, Bold
Tracking: 10
Subheadings:
GT America - Expanded, Black
Tracking: 0
Body
GT America - Regular
Leading: 1.3x
Tracking: 0
Body, small
GT America Mono - Regular
Leading: 1.3x
Tracking: 0
Color Values
Our color palette consists of a bright set of core colors paired with a muted secondary palette for use in backgrounds, illustrations. All colors are AAA accessible when using black text on colored backgrounds. Off-white is used as the main background color as it’s easier to read for dyslexia than a pure white.
Base
Off-White
#F5ECE5 / RGB 245 236 229
CMYK 3 6 8 0 / PMS TBC
Off-Black
#140000 / RGB 20 0 0
CMYK 65 71 66 85 / PMS TBC
Brights - Primary
Get 'em Green
#54C954 / RGB 84 201 84
CMYK 64 0 90 0 / PMS TBC
Punchy Pink
#FA5C9E / RGB 250 92 158
CMYK 0 79 3 0 / PMS TBC
Open Orange
#FF8923 / RGB 255 137 35
CMYK 0 56 94 0 / PMS TBC
Yell Yellow
#C4F75D / RGB 196 247 93
CMYK 26 0 81 0 / PMS TBC
Loud Lavendar
#A68BD7 / RGB 165 138 214
CMYK 37 48 0 0 / PMS TBC
Muted - Secondary
Maroon
#9A241C / RGB 154 36 28
CMYK 26 96 100 23 / PMS TBC
Pale Green
#AFC183 / RGB 175 193 131
CMYK 34 12 60 0 / PMS TBC
Tan
#D1BB96 / RGB 209 187 150
CMYK 19 24 44 0 / PMS TBC
Grey
#9A9DA6 / RGB 154 157 166
CMYK 42 33 28 0 / PMS TBC
Illustrations
A set of illustrations to represent our community. These can be used as their mono or color versions and are a great way to inject our playful personality in to a piece of comms.
Illustrations - colored
The color versions of our illustrations should change when used on a black/dark background so certain items of clothing don't get lost.
Example applications
